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World Champion Jamie Gold Signs With Bodog

Celebrities, 2006-08-17, by Ozone

2006 WSOP Champion Jamie Gold inked a two-year endorsement deal with Bodog.com this week. Aside from the standard tournament buy-ins and appearances, part of Gold's deal includes a $1 million dollar television production.

Said Calvin Ayre, founder of Bodog, "Jamie truly epitomizes the Bodog spirit. We are incredibly proud of his achievement and thrilled by his performance in the tournament."

PokerStars, known for being "Home to WSOP Champions", can't be terribly pleased with Gold's decision to endorse a rival poker room. It will be interesting to note if and how PokerStars changes their marketing approach in light of this news.

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